Which genre was more effective in conveying its message? Why?
- The most effective genre was the commercial because it showed progressive's Flo in action to the scene of a wreck. Visual learning is very useful to show the purpose of the genre. This commercial also evoked the strongest emotional response from the audience with a dramatic start to a humorous finish. The timing was also effective being only 30 seconds long, this commercial is able to keep the attention span of a viewer apposed to longer second ones.
- Flo being the icon used in each of these genres unifies the discourse community on all of the genre examples I have shown. Whether the intent is to learn about what progressive has to offer or about Flo in real life, she stands as an interest to readers or an example of progressive. The key with any genre is to capture the specific discourse community but also have a unifying object to attract, and widen the viewers.