The cultural Icon chosen is Flo from Progressive. Flo is a commonly recognized commercial actor because of all the Progressive insurance commercials and advertisements she has been seen in. In response to her positive reaction from viewers the commercials starring Flo took off!
There are three genres of Flo, the first being a Progressive Insurance commercial called "Chick Flick". "Chick Flick" uses a hopeless romantic theme with Flo to market Progressive car Insurance and more specifically there claim service. The second is a print ad, with the main icon Flo, advertising the Progressive name your price tool. This is an effective marketing scheme to allow customers to feel like they have control over their money. The third genre is a magazine article produced by People magazine on Flo as herself, Stephanie Courtney. This genre is important because it is information about Flo personally that viewers do not see through Progressive advertisement.
There are three genres of Flo, the first being a Progressive Insurance commercial called "Chick Flick". "Chick Flick" uses a hopeless romantic theme with Flo to market Progressive car Insurance and more specifically there claim service. The second is a print ad, with the main icon Flo, advertising the Progressive name your price tool. This is an effective marketing scheme to allow customers to feel like they have control over their money. The third genre is a magazine article produced by People magazine on Flo as herself, Stephanie Courtney. This genre is important because it is information about Flo personally that viewers do not see through Progressive advertisement.